The difference between objectives and tasks
Objectives describe what you will ultimately achieve. Tasks are the key actions that show how you will achieve it.
Here is an example objective:
'Increase Employment Law related revenue from our existing FTSE 100 clients by £100,000 to £500,000 this year.'
That’s a clearly defined, challenging, measurable objective.
The key tasks may be:
- Work with our BD team to map opportunities to pitch experience from existing work streams to other Employment Clients.
- Engage our Marketing team to organise a seminar for all of our existing FTSE 100 clients on the recent changes to the TUPE regulations.
- Set up lunch with GC at client X to talk about their existing and potential future legal needs.
These are the ‘things’ you need to DO in order to achieve the objective.
When you have identified your Objectives, ask yourself 'How will I achieve this objective?' to start to defining your key Tasks. As you do this, you can often find that something you think is an Objective is actually a Task that fits into an overarching objective.